Amid declining US ratings, 5-foot-8 Grizzlies guard is boosting NBA viewership in Asia

Amid declining US ratings, 5-foot-8 Grizzlies guard is boosting NBA viewership in Asia

NBA: Memphis Grizzlies at Washington Wizards (image credit: IMAGN)

Ratings are down this season for 29 NBA teams, but that's not the case for the Memphis Grizzlies.

Despite being a small-market team, Ja Morant has turned the Grizzlies into must-watch television, and his teammates Jaren Jackson Jr. and Desmond Bane have also done their part.

However, it's been Yuki Kawamura, the 5-foot-8 point guard out of Japan, who has stolen all the headlines.

According to a report by The Commercial Appeal's Damichael Cole on Thursday, Kawamura has made the Grizzlies the most popular team in Japan this season, dethroning the Golden State Warriors and LA Lakers.

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