Connor McDavid's wife Lauren launched her new clothing brand Sports Club Atelier (Credit: IG @laurenkyle1, @mcdavid97)
Edmonton Oilers captain Connor McDavid's wife, Lauren Kyle, launched a new fashion business targeting the team's fans on Wednesday.
The new venture, "Sports Club Atelier," is an apparel brand that will offer "a curated selection of timeless, collectible, and quality pieces" designed by Kyle herself. The brand creates fashionable sweaters, tops, hats, socks and claw clips.
McDavid shared a simple three-word reaction on Friday:
"Proud of you," he posted on his Instagram Story in support of his wife's latest endeavor.
Connor McDavid Instagram Story @mcdavid97
The initial Instagram post showcased Kyle and friends modeling Oilers-themed athleisure wear including jackets, sweatshirts and other custom garments. These were similar to the outfits Kyle and other Oilers wives and girlfriends donned during the team's 2024 playoff run.
