“The Caitlin Clark effect”: Fans mention Fever star as reason for WNBA dethroning ChatGPT as fastest growing brand in USA

Indiana Fever star Caitlin Clark (Image via Imagn)

Caitlin Clark was dubbed as the future of the WNBA before she was even drafted and many regarded her as the savior of the league when she arrived. With the WNBA topping the 2024 edition of Morning Consult's Fastest Growing Brands in the USA, Caitlin Clark has proved that her arrival in the league has made a big impact.

The WNBA now sits atop the list that contains brands like Ben & Jerry's, YouTube Shorts and Experian. The league tops the charts and takes over the mantle of the fastest-growing brand in the USA from ChatGPT which topped the rankings last year.