NBA insider drops bombshell take on the lack of competitiveness in ratings-hit league (image credit: IMAGN)
The NBA has seen its ratings slide in the past few months and many reasons have been raised. Some pointed out the inflated 3-point attempts, while others said that the NBA has been struggling to create star power across its 30 teams.
In an interview with the Washington Post published on Wednesday, NBA insider Frank Isola shared his thoughts about it. He raised a valid point about marketing and how the WNBA has been making a better pitch than the NBA this year.
“The WNBA today has a better marketing pitch to fans: ‘We play all the time and we hate each other,” Isola said.
Isola’s remarks echoed ESPN analyst and former NBA player Kendrick Perkins' thoughts about having more hated players in the league to build more characters around them.
